Patanjali, known mainly for its herbal products, had ventured into the telecom sector by launching the Swadeshi Samriddhi SIM in partnership with BSNL back in 2023. This 5G/4G SIM aimed to provide affordable mobile connectivity along with several unique benefits tailored especially for Patanjali employees. In this article, we will discuss the features of the Patanjali 5G SIM, the recharge plans it offered, the exclusive benefits it came with, and its current status as of 2025.
Introduction to Patanjali Swadeshi Samriddhi SIM
The Swadeshi Samriddhi SIM was Patanjali’s attempt to offer a homegrown SIM card solution in collaboration with the government-owned telecom operator BSNL. The initiative was part of a broader goal to promote swadeshi or indigenous products and services. The SIM was primarily intended for Patanjali employees and was not available for general public sale.
This SIM gained attention because it provided not only telecom services but also several additional benefits that appealed to its users, making it more than just a regular mobile connection.
Recharge Plans and Pricing
Patanjali’s Swadeshi Samriddhi SIM offered a few affordable recharge plans that stood out in terms of validity and data offerings. The most popular plan was priced at ₹144, giving users 60 days of validity along with unlimited 5G internet, unlimited calls, and unlimited SMS. This plan was very attractive for those who needed reliable connectivity at a low cost.
Apart from this, there were other plans as well:
- ₹450 recharge with 180 days validity
- ₹1000 recharge with 365 days validity
All these plans included unlimited data, calls, and SMS, providing a comprehensive package to the users.
Exclusive Benefits Offered
One of the key highlights of the Patanjali SIM was the additional benefits that came bundled with it. Users of the SIM enjoyed:
- Medical and accident insurance coverage worth ₹2.5 lakh
- Life insurance coverage worth ₹5 lakh
- A 10% discount on all Patanjali products
These benefits added considerable value to the SIM, making it more appealing to Patanjali’s employees and customers who were loyal to the brand.
Why Was It Launched Only for Employees?
The SIM was designed mainly for Patanjali employees as a part of the company’s employee welfare initiatives. By partnering with BSNL, Patanjali aimed to provide its staff with a reliable and cost-effective communication tool while also promoting the idea of swadeshi products.
Because of this restricted availability, the SIM was never available for public purchase. Only verified employees could avail of the SIM and its associated benefits.
Current Status of Patanjali 5G SIM
As of 2025, the Patanjali Swadeshi Samriddhi SIM has been discontinued. It is no longer available for purchase, even for existing employees. The reasons for discontinuation have not been officially stated but may include changes in business strategy or telecom regulations.
Users who had the SIM earlier have likely moved on to other telecom providers or generic SIM cards available in the market.
Impact of Patanjali SIM on the Market
Though limited in availability, Patanjali’s entry into the telecom space with the Swadeshi Samriddhi SIM brought attention to the idea of homegrown telecom products. It also highlighted how companies can add value to standard services by bundling insurance and discounts, enhancing customer loyalty.
The SIM’s partnership with BSNL also showed how public sector telecom operators could collaborate with private firms for niche market offerings.
Conclusion
Patanjali’s Swadeshi Samriddhi SIM was an interesting experiment combining affordable 5G connectivity with insurance and product discounts targeted at company employees. With unlimited internet, calls, and SMS on pocket-friendly plans starting at ₹144 for 60 days, it offered great value during its availability.
However, with the SIM’s discontinuation in 2025, users must look for alternatives in the crowded telecom market. Though no longer available, Patanjali’s venture into telecom remains a notable example of combining product loyalty with service innovation.
